The ABCs of Coupons - Attracting Business Coupons

Coupons are an interesting phenomenon for businesses and consumers. How can there be a win-win situation so that both parties are happy at the outcome? There has to be enough perceived value provided for the consumer to want to spend their hard-earned money and support the business. For the business, there must be enough business to be potentially attracted to make the coupon financially feasible.

So does Integrative Waves jump into the world of coupons? The decision was already made not to use a third party coupon service at this time.  However, does this mean no coupons at all? Is a bit of 'couponing' (I think I just created a word!) beneficial to Integrative Waves?

Hmmm.... Well ok, coupons have been decided to be of benefit to Integrative Waves. The next big question is what to offer and why? Who are we targeting and for what goal?

Integrative Waves is a wellness practice - our goal is to help people achieve their full health potential. We utilize the modalities of Vodder lymphatic drainage massage, clinical aromatherapy, and professional skincare therapy to achieve this. So what kind of coupon deal would attract our potential target clientele? Our target clientele are 35-70, interested in integrative therapies, are wine drinkers, gardeners, love to care for their skin and like to cook and eat tasty food. They like to enjoy all aspects of life - they like to have fun.

 What would appeal to these people? What kind of coupons would make them want to come to Integrative Waves? Are they coupon people? Remember, there are some people who would rather 'die' than use a coupon! These people are often not the richest people but they do not believe in discounting their health! Interesting, huh???

Well, to the potential clientele that do believe in saving a bit of money - here is some (hopefully) enticing specials in the form of coupons -

'Buy a series of 5 facials, get the 6th one free! Get 6 months of skin care for 5 months cost - a savings of $110. A half a year's worth of in-clinic skin care therapy for only $550!'

Why would this entice? - You are saving $110 just by prepaying $550 (almost a 17% savings), your skin care for 6 months is already paid for, and you have made an important investment in skin care and overall health. The facials of Integrative Waves are extremely relaxing, skin-rejuvenating, and brain stimulating through education. The facials are extremely 'hands-on'. The powerful effect of touch stimulates endorphin release thus reducing stress. Reducing stress helps reduce inflammation. Inflammation now is being found as being the root cause of many diseases.....and part of the cause of aging. Ahhh, the power of facials......anti-aging and health-inducing :) It definitely makes one want to smile....

'Buy 5 facials, get $100 worth of free products!'

Again, there is a cost benefit of saving $100 (over a 15% savings). The products usually last for at least 6 months so there is also a savings in time. There is also a health benefit - people feel better when their skin is looking healthy - good for mental, physical, and emotional health.

So one gets the drift of 'couponing'. Integrative Waves wants people to have fun and enjoy their skin and health. If coupons will help people to enjoy life a bit more and attain better skin, health, and morale then so be it.....

Will YOU coupon with Integrative Waves??