Continuing the Chat - Integrative Waves gets Newsy.

Email newsletters can be helpful to a business but, as always,content rules. Newsletters can contain a lot of information but is it the RIGHT information? Email marketing is a useful tool if done correctly - that is the key. How many times have you been bombarded with frequent emails from a business. They contain nothing but sell, sell, sell - no helpful hints about anything. After a while your patience ends, you finally decide "Enough"! And opt-out! - For the business, a customer lost to the competition.....

So then what does Integrative Waves want to include in its newsletters? In what format? For what purpose? How often?

How often? is a very important question. As with all marketing, there needs to be consistency in what you present to people. When a business decides on a schedule for a newsletter, it must be able to maintain it. A monthly newsletter is most practical for me since I am a sole practitioner. Does this mean that this is the only communication from Integrative Waves for the month? Definitely not! Different social media platforms are also used to showcase the business. I consider it is very important to involve a variety of platforms. This way people do not get overwhelmed with information from one source, get irritated, and seek the dreaded OPT-OUT option!
 If I also used my blog as a newsletter, I could increase the schedule to bi-weekly (or, as we say in Australia, fortnightly).

Integrative Waves is a wellness practice specializing in Vodder manual lymphatic drainage, clinical aromatherapy, and skin care. People who seek my services are looking for information and assistance in these areas.

If this is what my potential audience is seeking, how can I entertain them enough for them to want to act instead of just look? The Call to Action is important but the supporting content has to be interesting enough for them to stay around for this!

Different newsletter topics that Integrative Waves could use -

• Skin care product information - explain how the different products work. 
• Description of different facials - explain what a facial is and does.
• Lymphatic Drainage massage - what is it? How does it work? For what conditions?
• Peels - how do they work? Contraindications and precautions.
• Sun protection - information regarding sunscreens.
• Monthly tip for maintaining good health - such as drinking more water.
• Essential oil of the month - describe the properties of the oil, how to use it and why.

These are only but a few..... But why would these generate interest? Many people want to learn about these different areas so they can understand more and make better educated choices regarding their skin and body.

Some Calls to Action that could accompany the topics -

• Product of the month special.
• Seasonal service special.
• Essential oil of the month special.

So Integrative Waves is ready to make news - will YOU take action?