The work of Integrative Waves is never done.... First it was Google. Now we are assessing Facebook analytics - looking at the Page Insights over the last week.
Integrative Waves has recently entered the hallowed ground of having over 30 Page Likes. (I feel like it is Starbucks and I have my 30 stars for the year (or the month???) Now we are deemed worthy by Facebook and 'allowed' to see our Page Insights.
Thank you, Facebook, for revamping Page Insights recently. It looks very nice - it is easy to read and understand. That is very handy for us Facebook neophytes, especially in the land of Insights. However, reading the comments of other more savvy Facebook users, there are those who are decidedly NOT pleased!
Well, enough small talk! Let's get down to analyzing. (It is actually quite amazing what you can find out, even down to the viewers' demographics such as age group, gender, and country of residence.)
Firstly, there was much more activity on Integrative Waves' page this week! A few things can explain this. One, it was Thanksgiving week - maybe people had more time to peruse Facebook. Secondly, Integrative Waves may be developing an interested audience. Thirdly, there was an assignment to visit each person's business page in our group. Seeing who was liking and commenting, our activity was a mixture of 'all the above'.
We now have 32 page likes from individuals - not many in some business's eyes - but when there is a very 'laid-back' (read 'hesitant') approach to asking for 'likes' from friends and clients, the growth has to happen fairly organically.
Regarding our posts, there are fairly equal amounts of 'likes' and 'comments' but no 'shares'. I guess that is one area that we definitely need to examine further to see what our audience considers 'share' worthy. There is decidedly more reach and engagement recently. We can see what kind of posts get the most likes and engagement. Asking questions and posts with photos appear to get the most involvement. There have been no posts that have really been promotional types such as advertising a skin care product sale, so the reaction to these types of posts is unknown.
Fortunately, there have been no 'unlikes', 'report as spam' or 'hide posts' so that is a good thing. Integrative Waves' posts may not be 'shared' yet but at least we are not annoying anyone too much!
All this is very interesting and useful information. However, Facebook is still holding out! It appears that engagement demographic information is not given until you have 30 people engage with your post.
Oh well, I guess it is 'onward and upward'......
Hi Alexandra,
ReplyDeleteThank you for all your thoughtful posts and comments on my sites. I like all of your proposed social media efforts. I hope you keep me in the loop.
I would like to know what other types of health care issues you work on besides skin care. The lymph cleanse issue…I don’t know what that is, or if there is an easy explanation? Sounds helpful though. I’m into alternative medicine and Ayurvedic Medicine. I would love to know more. I would love to know more of the benefits.
You might want to think about focusing on demographics that embrace alternative medicine? Just a thought. Perhaps those of us who are into mind/body approach to healing. There is a huge demographic population of us out there.
Much continued success to you! Mella
Hi Mella,
DeleteI would love to keep in contact! Thank you for all the wonderful advice and comments - they are always very insightful.
Thank you for your beautiful photos and graphics - they always uplift me.
Yes, part of my target market psychographics do include people who prefer integrative/alternative medicine. I have always believed that you need to treat the whole person, not just the presenting symptom. I guess that I have been a wholistic/ holistic RN all my practicing years (34 years +).
I am a lymphatic therapist as well - manual lymphatic drainage (MLD) is a very relaxing, gentle rhythmical massage technique. This helps improve and increase the lymphatic flow. The lymphatic system is very involved with the immune system. It also helps with removing inflammatory by-products. More and more, inflammation is being found to be the cause of many health problems. Chronic stress causes cortisol levels to remain at a high level which in turn causes inflammation. You need to remove those inflammatory byproducts which MLD does. I combine these treatments with clinical aromatherapy to further effectively target any areas of concern.
Hope this helps.
I am looking forward to the results of your business overhaul and chatting more...
Alex